In my final semester at Michigan State University, I completed a capstone course designed to put our cumulative knowledge into practice. Our class was divided into two teams, each tasked with responding to a brief from the United Dairy Industry of Michigan (UDIM): develop experiential marketing ideas to engage college students on campus.

Throughout the semester, we conducted research, formulated strategic approaches, and collaborated to create innovative mock-ups. The project culminated in a presentation of our campaign to UDIM executives. Our efforts were recognized when we secured second place in a statewide competition, competing against teams from various universities.